Key mistakes to avoid when naming your products or programs

Key mistakes to avoid when naming your products or programs

I wanted to share a few mistakes I’ve made recently [and yes they’re as recent as 6 weeks ago] when it came to naming my latest products. And I wanted share them so that you can avoid making them too. Here are some thoughts and questions you need to consider when naming your programs or products.

As you may be aware I recently created and launched my free membership Radical Brand Love.

After a series of brainstorming sessions, I knew as soon as the name came to light, it made sense for what I was offering in the library.

Though I love the name, I thought it would inspire others to sign up and take action, and surprisingly many did. But not everyone understands the word “Brand”. And being at that stage in the business journey the word “brand” can be loosely translated into “branding”.

The offerings in the library are for people wanting to learn the key fundamentals on creating a brand on solid foundations. So I needed to be very clear on who my target audience is for this library, and for someone who is fairly new to the game it would be far more appealing that to someone who’s been doing it for a while.

The name Radical Brand Love stands firm on it’s own and that’s probably why I loved it so much. But I found it difficult to introduce other programs & workshops and have them relevant to one another, as well as the overall picture.

In the end I needed to create a name that’s easily remembered, and identifiable for my audience. And offering three separate programs at launch time could have meant I had to re-invent promotion strategies for each.

However, all is not lost with my RBL instead it will be used in future challenges.

So how can you name your products or programs + stay on brand?

The following are a few important questions to ask to ensure you stay on brand and yet still relevant to what you offer and for your audience.

So, how can you name your products or programs + stay on brand?

The following are a few important questions to ensure you stay on brand and yet still be relatable for your audience.


Consider the desired outcome for your audience? Where do you see them once they’ve been through your programs, or after they’ve worked with you? How do you want them to feel, be, do? Inspired? Rejuvenated? Radiant?

Avoid acknowledging them where they are now. Think of descriptive name and/or some adjectives that take them where they want to be.



Remember the words or phrases you choose need to be on brand.

What current adjectives have you already got and use for your brand?

Select words that stand the test of time not words that are on trend.

Here’s an example:

Take for instance the word “bloom” I decided to move away from RBL to something a little softer and more feminine and inspires other women in business to bloom and thrive for their brand.

The word bloom can mean several things. For me it’s relevant because I’m also inspired by nature, and yet can mean for my community to flourish and bloom as in growth; radiate for success, as would a flower.

There’s no harm in experimenting with your ideas! If you have the time and the energy to test things out, then I say for it.  But put a time limit on it and then review.

In the end I decided the creative library needed to be relevant for both newbies + aspiring entrepreneurs who want to learn to build a brand on solid foundations.

I also needed the name to be relevant to other programs I’m offering. Remember this too. The names you choose now, can they be expanded on if they’re created in the future with other programs and packages, without trying to explain too much with your audience?

You gotta have a relevant theme that’s on brand and on topic, otherwise, it’s just a bundle of confusion.

Avoid generic names like Gold, Silver and Bronze, though you can see each phase for your audience/ clients I think we can get a little more creative than this.

Besides generic names don’t really mean or do anything for your clients.

Get your brandstorming hat on and come up with more creative ideas, but be very clear on the name and without being fancy.

By the way, if you’ve been around in my community for a while, the same scenario occurred for Design School. This name was off and easily misinterpreted for entrepreneurs. Instead, I think people saw it as a school for people who wanted to become a fully fledged designer. And sadly I’ve had to let this one go.

In the end I can now share [and settled on] three most inspired actions and relatable programs and they’re here to stay!


Inspired to Bloom

The free library is for aspiring and not so newbies who want to build an unstoppable brand. This is where you learn to develop a brand around your superpower or uniqueness and focus on your target audience. Appealing to everyone is not recommended here, and I share why.

Creative Bloom

The monthly membership is for the doers, creators, and creative solopreneurs who want to learn and stay focussed on the important topics for growing an unstoppable brand. If you’re in your second year or more of business and have a growth plan is on your list – this is ideal for you.

Design to Bloom

This learning environment is for the creative who loves to design their graphics and website content from start to finish. And who loves a little challenge and happy to learn in the top Adobe programs Photoshop and Indesign.

Let me know in the comments the names of your products or programs, and if you’re stuck or proud of the names you chose.

Hi, I’m Kellie and I’m a teacher, mentor + dreamy brand wrangler.

I can teach you to craft + design your own beautiful brand and graphics for your online world

Ready to amplify your brand + illuminate the world?

Creative Bloom Membership is about learning to create an unstoppable brand.

If you’re ready to take your brand and vision to another level find out more about the Creative Bloom membership.

Design Bloom is coming soon.

Inspiring eWorkshops for you to design your own unforgettable brand.

Join me on Pinterest

Have we connected on Instagram?

10 Myths About Building A Business + What You Can Do Instead

10 Myths About Building A Business + What You Can Do Instead

March is always a time for me to look back, as it marks the occasion when I registered my first design studio in 2013. I wanted write this post because I like reading about what others have learned and what’s worked and even what hasn’t.

Beside, there’s nothing easy about being an entrepreneur, but if I can help you get where you need to be quicker, easier and do it a little more graciously then I know I’ve done my job.


Myth #1: You gotta have a logo – before anything

If you think your logo is what defines your brand I hate to burst that bubble but it’s not. Don’t pour money into someone else doing your logo and colours – because chances are you will change your mind – especially in the first year or two.

What you can do instead get yourself a temporary logo. Quickly whip up a wordmark in Canva if you don’t have Adobe.


Myth #2: Pour all your savings into a website

Similar to Myth #1 that hard earned cash you’ve saving for, avoid using it all on your website. Chances are you’ll be a lot clearer in a year or two as to where you’re heading with your brand.

Instead – get for a fraction of the cost, purchase a WordPress template from somewhere like CreativeMarket or Studiopress. If not WordPress try Squarespace. I haven’t used these guys myself but I’ve seen them in action and they’re impressive.


Myth #3: I can do this on my own

Your time is money. Think of all the time that’s wasted trying to figure it all out yourself.

Instead, that money you wanted to take out as a loan for your website and logo, invest in support like a Virtual Assistant, and particularly one who specialises in WordPress. Look out for a VA who has packages, and try them out for a month.


Myth #4: I need clients before I can create a portfolio

Nope you don’t.

Instead start creating your portfolio now. Make up a Portfolio page and start designing your best. If you haven’t had clients before now – show your talents off and don’t forget to highlight design work in the areas you want to niche in. i.e. Branding, eBook design, etc.


Myth #5: Follow the money

Though I never really did this, I believe that if you’re gonna do the work you might as well do stuff you love.

Instead you may want to spend your energy on positive work – that lights you up and feels like your not working at all, rather than run yourself ragged doing shitty work that doesn’t really doing anything for you.


Myth #6: Help anyone and everyone

Instead, like Myth #5 do shit that lights you up. And yes I have been there and done that with this one. It drove me to exhaustion, though I really love helping people, I wasn’t helping myself. Those long nights with next to no life drove me down the path of discovering how important a Brand truly is.


Myth #7: You should do this!

Don’t let anyone tell you what you should or shouldn’t be doing when it comes to entrepreneurship.

Instead learn to trust your instincts. My advice is do your homework and talk to people. If that idea really lights you up – go with it – do your homework and ask people if it’s something they’d be interested.


Myth #8: Be on all social media platforms

I hope people are not still advising this. When I started they did. It was like every single blog post that you read was sign up to all the social media platforms and tweet and post to your hearts content. Oh and they also said – go where your potential clients are. I say bullshit to that. I never really understood Twitter and never particularly liked how we’re limited to some many words/characters. But yet I still managed to get dream clients. Don’t run yourself ragged and sign up to everyone.

Instead choose one or two social media platforms and figure out which one is doing it for you. Which leads me to saying I’m now hanging mostly on Pinterest and Instagram… have we connected?


Myth #9: People aren’t going to like me

I’m calling BS on this one too. Here’s the truth – no not everyone is going to like and you really don’t want everyone to like you.

Instead what you want to thrive for is being the best version of yourself AND your uniqueness and know exactly who your dream audience and people are. People want transparency – so please don’t try and be anyone else but yourself.


Myth #10: I need to create something really unique

If I said not every idea is original but instead put your spin on it, will that help you move forward? I wish I knew this one earlier on – half the time that stopped me in my tracks was that other people were doing it. Not every idea is original and that’s okay!

Instead put your spin on it – your ideas, thoughts and your vibe.



Myth #11: Build a business

Today it’s not about building a business but rather build a brand.

Customers don’t want to deal with business who are driven by their bottom line; who don’t offer products and services that creates customer loyalty. Usually these kinds of business offer cheap products and services and in a nutshell really don’t care about their customers.
Businesses like Apple and Starbucks have driven this kind of ethic and brand loyalty. They stand for more than just offering products that help people over come a problem. They have customers that drive 10 minutes out of their way just to get that special coffee for the day; they have product launches that has customers queuing at 3am to get their hands on the latest gadget. That’s what building a brand is really about and making it work easier and smarter for you.

Leave a comment below, I’d love to hear if one of these myths resonated with you and tell me why?

Hi, I’m Kellie and I’m a teacher, mentor + dreamy brand wrangler.

I can teach you to craft + design your own beautiful brand and graphics for your online world

Ready to amplify your brand + illuminate the world?

Creative Bloom Membership is about learning to create an unstoppable brand.

If you’re ready to take your brand and vision to another level find out more about the Creative Bloom membership.

Design Bloom is coming soon.

Inspiring eWorkshops for you to design your own unforgettable brand.

Join me on Pinterest

Why you need to give a shit about your website

Why you need to give a shit about your website

You know you’re special right? And you know that there’s no-one else in the world like you…or so you thought.

It’s not until you get online and see that what you offer and what you do is not so unique after all. It can be disappointing and a real show stopper. I know because I’ve been there too.


I’ve got a story that may help you to keep moving forward + explain why you need to give a shit about your website.

Take for instance the case where you’re sitting in a seminar. There are two business coaches standing on stage in a front of you and room of people.

The first woman speaks – she introduces herself, ‘hi my name is Sue and I coach women in business.’

You say OMG my name is Sue too! [I know if you’re name isn’t Sue, just bear with me here]

Now the second woman on stage takes the stand as speaks, ‘hi my name is Sue’  and she too mentions she’s a coach for women in business.

And now you’re thinking ‘ok, how oddly weird’. Suddenly there’s no meaning in it now all three of you have the same name. No big deal.

Back to the first Sue; she stands up and now holds the room. Sue #1 says to everyone in the room “I’ve made $1 million dollars in my business and I’m really successful. I now have the life and dream home to prove it”.

As she sits back down you’re thinking to yourself, Sue #1’s message doesn’t quite resonate but all the same, it’s impressive and open to wanting to know more.

Sue #2 now holds the mic, and she too says the same introduction – I’ve made $1million bucks in my business and I’m really successful. 

You and others in the room see on the presentation slides – fast car and dreamy home.

Assuming this kind of message impresses you and peeks your interest…you say to yourself I must go and check out their websites, and find out a bit more and see what they offer.

If you want to know how Sue #2 managed to clinch the deal, you’ll have to read on…

Now you’re on Sue #1’s website.

It’s an eye sore, it’s one hot-visual mess. You’re quite surprised. Sue #1 hasn’t put much into her website. Her blog posts are a little out dated and she hasn’t bothered with writing in almost 6 months. And when she has bothered doing a graphic they look as if a 9-year-old has done them and they’re not very pro.


There’s no visual flow, nothing exciting sticks out
and the image of her looks like a homemade selfie.


And as you flip through her measly content you’re intuition kicks in…something’s not quite right here…something’s a little off.

Curiosity gets the better of you, so you still jump on to the “work with me” page.

You just about fall of the chair when you the $10k price tag, not to mention what’s included in the package. You see a couple of quotes from others who have “worked” with her. Emphasis on the word work here.

They don’t mean anything to you. And you’re thinking I find it all too hard to believe Sue #1 and what she’s saying.

Something’s way off and anything she has said to you before now has fallen by the way side. It doesn’t resonate and you may now be thinking right about now, $1million – really?

While you’re on the web you might as well jump on Sue #2’s website. But you don’t have any hope or expectations with her website, but you jump on anyway.

But this time you’re blown away! WOW, you say to yourself. The energy that oozes from Sue #2’s website has electrified all your senses.

You see that she’s put a lot of thought into her website, it’s up to date, it’s modern and the colours are vibrant; her energy and personality permeates.

Her brand + visuals are gorgeous &

help give off her personality and vibe.


Ahhhh – you’ve connected [yep it can be as simple as that] – like a long lost friend.

And because she oozes confidence and seems like she knows what she’s doing, you dive into reading her frequent and recent blog posts. In fact you’re lapping up everything she has to say.

A gentle pop up box quietly interrupts, but you don’t mind and you quickly and delightfully give her your name and email address because the freebie she wants to give you is exactly what you need.

Wow! You say to yourself. This vibe that Sue #2 is quite delightful, she really seem to know her stuff. You love what you see and now you find yourself having clicked on the “work with me” page.

And this time you really do fall of your chair [but in a good way].

Sue #2 has packaged her offerings. Three lovely ways that you can work with her. The first package seems generous, it’s a no brainer and it’s affordable without breaking the bank. You can actually get to work with her.

The pricing for the middle package is a little stretch but you don’t mind saving for that over a couple of months it’s doable.

And the third package, is so much worth the value for the price tag of $10k. It’s an investment and a whole year commitment. But hey, you say to yourself, it’ll be worth it.

Something to look forward to down the track, and besides, I’m on her email list, so I’ve connected and will lap up every email she sends to me and I’ll get to know her some more and gain trust over time.

So do you see how two people with the same name,

say the same message + offer almost the same service

and one can triumph over the other?


And how the two Sue’s can look and seem like they know what they’re talking about yet we believe one and not the other?

Sue #2 has validated her message by showing to her website audience, that she means business!

She’s taken the time and invested back into her website and clearly see that she cares. Her brand and website does a lot of the communicating for her. She stands out with her gorgeous visual vibe and she is magnetizing. It seems like she’s thought of you.

Side note here: in all honesty Sue #2 probably wouldn’t have introduced herself back at the seminar with that kinda message as Sue #1. But hopefully you get my point and the moral of this blog post.

What can you do this week to add some of your energy to your visual vibe on your website?

Hi, I’m Kellie and I’m a teacher, mentor + dreamy brand wrangler.

I can teach you to craft + design your own beautiful brand and graphics for your online world


Join the FREE membership library for Creative Solopreneurs who want to want to get ahead so they stand tall + live their legend.

Click through to join and gain access to the library of workbooks + cheatsheets + mini-trainings.

Free Monthly Inspiration + Manifestos

Launching Soon RBL’s The Journal

Magazine available to Members Only.

Don’t miss out!

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Confused with think + act like a CEO?

Confused with think + act like a CEO?

Brand Moodboard Lemons & Blues

Brand Moodboard Lemons & Blues

Brand Moodboard inspiration-Kellieandco

Lemon & blue patterns from the Vintage Paper Collection at Creative Market here


I’m a true believer of standing up and playing your own game. We have to. Otherwise we follow other people’s lead… and we just blend in.

I remember when a client said to me once, “no body listens to a wall flower.” And she was right.

We have to stand out, stand tall. And choosing any old run-of-the-mill colour is not standing tall.

So if you’re tired of your brand looking same old. Try these gorgeous vibrant colours.

This Brand Moodboard is the first of a series for updating your new year new look with a fresh lemon, aqua and deep navy blue theme.

I love putting mood boards together with the textures, colours and elements all making up a scene. This creative process was kicked off with the lemons from and inspired by summer that’s coming up for us who are down under.

How to get your name out there without feeling like a douche!

How to get your name out there without feeling like a douche!

For some of us promoting and getting our brand out there online can often feel excruciating and as painful as going to the dentist – you know you gotta do it but it’s still painful. I know because I’ve been there too.


Can I start by saying did doesn’t need to be if you’re thinking of the cheesy and “traditional” way of advertising. But getting your name out there and promoting a brand today doesn’t have to be about advertising and it doesn’t need to be done in a douche kinda way.


I guess that’s why we think it’s sleazy and uncomfortable, because we see it on or in advertising and we’re bombarded with the messages  “come and buy” or “we’ve got a sale on – don’t miss out”.  This way of promoting a business or advertising a product may work for retail and it works because they are communicating to the masses and they don’t have one “advert” every now and again.


You’ll notice they advertise the one advert with the same message, over a certain period [which can be over months or short as a few weeks] and that’s why we get sick of them because they appear at a certain time, day and week over and over again. But it works. If it didn’t they wouldn’t be doing it.


However, what if I shared with you it doesn’t need to be uncomfortable – unless of course your business is a product and you’re in retail.


In today’s world we build a brand, not a business. 

And as part of your brand strategies 

we need to know exactly who our dream customers

are and then share our brand stories.

To clarify – advertising is quite different to promotion and promotion is about brand awareness. There’s absolutely nothing wrong with advertising – as you may find during your business journey you want to simply put an ad on the sidebar of a big blog or in a magazine. Nothing wrong with that – it can costly but still nothing wrong with it.


But I’ve compiled a list of where or what you can do with your stories and whether you have no budget or a small budget to achieve your brand awareness.


BRAND AWARENESS [the self-paced way with no budget]


1. Participate in Facebook groups – but be selective + be proactive than reactive in the groups.


Provide value in your stories, especially if you work with one on one clients and particularly in the service industry like a designer, virtual assistant and business coach.

This tip was biggie for me when working with or finding new clients. If I happened to be in a group and someone posted who they were looking for such as an ebook designer, this meant throwing your name in there of which felt like a “meat market” for me; like when the bride throws the bouquet and it’s a free for all. Not for me.

Instead try participating in 3 or 4 groups you know that you can add value in each one. And this low number means it doesn’t take up too much of your time.

Give value to those who ask for something that you know you can answer. Could it be you know how to set up something technical that you’ve worked out for yourself. It’s about being of value and making connections.

Also giving value can mean starting conversations in those groups, put a poll up and ask questions. Or post about some questions you think your customers would be asking. The more you be proactive and chime in the more clearer you will get on your potential clients or where you want your brand to head. At first this process may feel like you’re talking to no one, but keep going because it’s worth it.

You can also share stories, share your blog posts if it’s ok with the Facebook group rules. And if it’s not ok then think of and write down 5-10 topics or questions your ideal client would be asking and answer those questions in your stories.


2. Guest blogging with someone who is influential in your industry

This option requires some detective work. You will need to find one or two people in your industry or someone who has the same set of target market that you have. 

For example, if you’re business to business then ensure their target market are business to business. There’s probably no point writing an article on “running social media ads to grow a business” to a bunch of people who wish to read about green smoothie recipes.

BRAND AWARENESS – the very quick ‘band-aid’ way on a small budget

Facebook advertising can be hugely beneficial for brand awareness. Do a promotion through advertising on Facebook and select a highly targeted audience. You can either get them to sign up to a webinar you’re holding or give them an exceptional PDF freebie.

Earlier I mentioned advertising on the sidebar of a high volume traffic blog. This one is possibly the most painless out of them all – but you do need to do your homework before dishing out your hard earned cash.

Whatever you decide to do, either promoting with or without a budget, just remember either way you are creating brand awareness in a NON douche way.

After all, we all do it and it has to be done.

With gratitude,




image credit: via

Lessons, hurdles + vulnerabilities when you have an online business

Lessons, hurdles + vulnerabilities when you have an online business

Wow! Talk about an adventure for 2015. There’s been bumps and hurdles that have meant that I had to tackle so many things that stretched me beyond my comfort zone. Sound familiar?

I’ve learned so much throughout 2015 that I felt I wanted to share. Perhaps you’re building a brand online as well and trying to figure it all out, let me start by saying you’re not alone.


I used to worry about the small stuff and spend countless hours working on Facebook, social media, search engine optimisation – striving to be on the first page of Google and unexpectedly finding myself quite competitive, didn’t even know I had it in me.

But 2015 brought out the best in me as I no longer worry about these for my business.


I’m ok with the numbers for my business

I’m ok with the numbers for my business – the size of my email list, the number of likes on my Facebook page. The only thing that matters to me is that I create value. Valuable content, valuable lessons and teach valuable workshops.

I no longer worry about the people who opt-out off my email list – as I now believe it leaves room for those who want it.


I’m ok with sitting in front of video

Though it’s very hard to believe even in 2014 I felt icky just in front of a still camera. But now I’m so ok with video because it’s not about me it’s about the message I want to share with my audience and community.

What really matters to me is that I create value, I create a soulful community of other entrepreneurs that want or need support, teachings, and connections that I offer.

The new year ahead I want to offer online and live virtual workshops as I want to share with other entrepreneurs and empower them to amplify their brand from the inside out. I want to show, teach and share with them possibilities of an enriched life and online business through creating, building and designing their own brand.


I am comfortable with the brand I’m in as I exhale at the end of 2015

And in 2016, I will continue to feed my insatiable appetite for knowledge and will share and teach others what I’ve learned in business and personal development.

It’s not about hierarchy in business [who’s a guru and who is not] it’s about people standing before me and people standing behind me when it comes to where we’re at in our lives and in business. Some have more experience and some need the experience in order to get us moving forward and accomplishing our dreams.


There’s been all sorts of adventures in my business life throughout 2015, so now I want to share some practicalities with you – perhaps to avoid or perhaps for you to dive in further – it’s really up to you.


I wrote and developed an online course in June, The Branded eBook Bootcamp. It started out as a one-day Bootcamp and entailed 4 emails throughout the day that course members would receive. It involved instructions and a workbook to create a pdf eBook opt-in offer. Simple – yes – perhaps too simple. But as “they” say start before you’re ready. Now I really understand that!

So I launched it one month later – only to discover no-one signed up! I opened the doors to the sound of crickets. Which by the way reminds me when I first opened the doors to my website a few years ago only to discover crickets – again! “Open the doors and they will come” is something we should all learn because in reality this doesn’t happen. As Jeff Walker calls it “hope marketing”.


I then went on another “lessons of an online business” – thanks to Jeff Walker and his free video series, “Profit Launch Formula”. His advice makes sense. Give your audience snippets of what you offer and make it irresistible. Hmmm sounds familiar.

He also recommends video and doing webinars are the surest, quickest way to grow your audience and develop the ‘know, like and trust factor’.


This meant I had to dive into unchartered territory and my biggest fear was to sit in front of the camera and do video. Initially, the very thought of that made me want to ‘’pass-out”. But I had to do it to get where I am today. It’s not about me it’s about sharing and making  connections to those who stand behind me who are searching to learn more.


With that in mind and with confidence + more certainty of what I want to offer.

I’m ok with the camera – though the camera and I don’t often see eye to eye. After all, if people judge in a not so positive way – it’s more on them and what they are going through in their lives.

I’m ok with social media – as I choose not to do what everyone else is doing. I only focus on the social media outlets that are aligned with my brand.

I’m ok with blog posting – as I have found my voice. With confidence comes a clearer voice and with a clearer voice comes clarity.


Wonderful things happen when you stop looking around

I have finally found my passion and purpose – as I am the kink in the chain that allows others to define their brand online.

So as we sit on the cusp of 2015/2016. I’m incredibly grateful for what has happened over the last 12 months, working with clients, creating strong connections around the world. And because of that, it’s just simply made me stronger, surer and much confident going in the new year.

One of the pillars of my brand is to allow design more accessible to people who need it and therefore, I will be offering more focused workshops teaching and sharing with others on designing and amplifying a brand from the inside out.

Here’s to abundance and success for 2016.

With gratitude,








How to magnetize your brand

How to magnetize your brand

I’m guessing when you first started out in business you were told to complete a business plan.  All 150 pages of it! The business plan took you through your S.M.A.R.T. goals, your finances, projected income, your marketing strategies and your competition. “Take a look around and see who your competitors are”.


Brand Love Story | Brigid Ward

Brand Love Story | Brigid Ward

Who doesn’t love a BEFORE & AFTER story?

Recently I was sitting with Brigid over a coffee in a Skype session. But something didn’t feel quite right; I was thinking this girl has fabulous energy! She’s vibrant, funny, sporty, and a real go getter.

But it was when I was on her website, something wasn’t ringing true here. Her branding was all out of alignment and it just wasn’t matching up with who she is and what she is offering. And to be frank, her website and brand ‘vibe’ felt like she had stepped straight out of corporate.


What is your unique awesomeness?

What is your unique awesomeness?

It can be disheartening that everywhere you look there is a growing number of businesses online.  And this overwhelming number seems to creep up by the day in your own industry and niche and it can give the impression competition is fierce.


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