One of your website goals [and I hope you have many] should be to convert your audience into prospect Red Carpet Customers by asking for their name and email. You want to stay connected with them so they can ultimately grow the KNOW, LIKE and TRUST factor with you.
As a biz owner you don’t need to love all parts of marketing – there maybe are some marketing techniques that may not resonate with you. Some strategies just make you feel plain exposed. But I want you to find your authentic marketing spot and discover what resonates with you and what feels right for you.
Are you thinking of getting a new website? Perhaps you are thinking about hiring a web developer to help?
Recently, I’ve been talking to a load of women in business and many seem to be at that stage of either about to renew their website or they’ve already invested in a new website…but have been a little disappointed with a few things. So I wanted to share 3 crucial things you probably ought to know before hiring a Web Designer.
Most of us know by now, that targeting to anyone and everyone doesn’t work and that talking to everyone means talking to no-one, and the more you break down your target and niche markets for you, the more you will attract your dream client.
So, how on earth do you really hone in and speak or blog to your client?
As a global citizen and hustler, every day I’m all over the web from New York to LA to Canada, Australia and New Zealand. While I’m globetrotting, I get to see some fabulous well designed websites and blogs with beautiful layouts, fonts and gorgeous images and I admire the effort that has gone into them. But on the flip side I also come across the not so great sites. Different colored fonts, yellow highlighted text [remember those when websites were first around?] and not so fabulous images.
Then the other day I came across my mentor Marie Forleo interviewing Steven Pressfield on his book Turning Pro.
So I wanted to take this opportunity to explain this concept and how you it can be integrated into your little business – and if not your business, then your blog or even your marketing materials.
What does the term Turning Pro mean?
Steven encourages you to make that switch in your mind. Think as if you are a professional – act like a professional. He uses a fantastic example of which a friend of his was taking golf lessons. She was fanatical with golf – learning and playing it every day. He goes on to say that she turned up about a month after starting and was all decked out in her ensemble – sporting from head to toe with the latest golf outfit, shoes and accessories. He asked her why she has done this. She replied I want to play like a pro so I need to look and act like a pro.
How do you Turn Pro?
Our businesses and blogs have to start from somewhere. Often entrepreneurs start out as DIYers, we’ll throw up a quick and easy website or cut corners by using templates through a cheap online printer for business cards or marketing materials. I get that – and understand why. But there is a time when you have to deal with the consequences of doing this from your first year in business. I bet that first print run of business cards are now redundant!
Well, maybe it’s time to review your website or your blog. Does it represent you and your brand still? How are the colors and those images – do they need updating – still using clip art? Crikey – if you happened to have answered yes to at least two of those questions then it’s probably time to start thinking like a professional – and Turn Pro.
Upgrade your website or blog
Do your little business or blog a favor and take it to another level. Make it smart, sexy, savvy and make it rock! I urge you to take some time and look around at other websites and see what is available. Or perhaps you just need to tweak a few things on your existing site? Here are some examples that you could probably do with 5 minutes to tweak and ‘freshen’ up your website or blog.
- Change your colored background to white – I’m a huge fan of a clean white background as there are not many restrictions that you get with a colored background. Images can be easily placed without have any layout and design problems
- Integrate some new fonts – You can download Google fonts or upload through a WP plugin Google Fonts.
- Images – either get out there and take your own photos [and only if they’re super fabulous] or make your own images. Use a text box in PowerPoint – use a downloaded funky font and save as an image. Nothing to it. Or if you don’t have PowerPoint use a Google Chrome app – you can find these under the www.chrome.google.com/webstore. Under Google’s Categories select Productivity then choose Creative Tools. Go to town and paint it red!
Start thinking like a pro
Unleash your full potential and turn your little business into a professional little business. Or turn your blog into a well thought out beautifully designed and professionally looking blog.
Get your mindset in the game as a professional and ask yourself from time to time what would a professional business or blogger do? Would turning pro buy the cheap option for new business cards – hell no! But turning pro doesn’t mean costing you the earth. There are ways to get your website looking a million bucks without costing a million bucks.
If you happen to be at a time where you think now is the time to Turn Pro but don’t have a clue where to start then head over to my page here to check out if need a Website Stylist.
If you have a Q or a fabulous suggestion on how you can Turn Pro, of course I would love to hear it in the comments below.