IF YOU’RE FEELING LIKE BLOG POSTING IS MORE LIKE A MAJOR CHORE THAN ANYTHING ELSE,
I MAY HAVE A SOLUTION FOR YOU TO GIVE IT SOME LIFE, AS WELL AS GIVE IT A FRESH VIBE +
VIEW THE WHOLE PROCESS IN A DIFFERENT LIGHT.
What if I said treat your blog posts like it’s a magazine? Would that peak your interest? As a designer I seek inspiration from many sources. One of them being from magazines, but it’s not just any old magazines. They are magazines that feature products with the latest colours, patterns and textures. They are usually choker full of images and latest articles on colours for the season, whether it’s for the home or fashion. One in particular I love is a local one called Your Home & Garden. The magazine is full of images of peoples’ homes and what you’d expect on how they’ve beautifully renovated it. But when it comes to magazines – it’s not only what’s inside the issue but it’s also what’s on the front cover. For solopreneurs who create visual and written content, this is a resource tool worth it’s weight in gold. The front cover can be the deciding factor why people will buy that particular magazine over the others on the mag rack. Usually the front cover has a subject or hero, [whether it’s a cake for recipes or a person for fashion] and usually appealing with latest and vibrant colours or graphic work and stand out titles to grab your attention.
Here’s how you can steal these ideas and use them for your blog posts.
1. USE THEIR HEADLINES
The titles that we see on the front covers are what works. They’ve been tried and tested and approved by Editor of the magazine and they obviously work. Instead of stealing the actual headline use the keywords they have used. Here’s what I mean – take this heading on the Marie Claire cover.
5 rows you’ll have after having a baby (& how to get through them)
Instead try this: 5 xxx [insert your subject/industry pains] you’ll have when having/doing/being xyz [insert another pain point here] (& how to get over it/over come/ deal with it, etc).
You will also notice most of their headlines are positive – even though they may address a problem but they provide a solution for their audience + how to overcome the problem.
2. USE THEIR DESIGN IDEAS
Typically the front cover has a distinctive font plus one or two different fonts. For the magazine to be consistent [yep they need to use the same method we do and earn trust with their audience] the magazine will use that font in a different colour and size. This is not to only emphasis a main story, but provides a variety, distinctive character and make it a little more exciting to jump out for the reader.
My biggest tip for this one: use high quality awe-inspiring images.
Use free-stock-photo businesses like
unsplash.com if you have no budget
or stocksy.com if you have a budget.
Your audience will more likely share and like awe-inspiring and distinctive images from your blog posts and social media if they’re worth sharing. And take a note next time you come across a magazine rack – stand for a moment and notice which magazine stands out for you? Ask, why does it stand out? Is it the subject or hero? Could it be the title? Or maybe the colour?
Let me know in the comments below if you have a #1 resource you like to turn to – I’m always open to new ideas.